The Blogger Sphere… A Small Brand Experience
As we reach the 8 month mark following what was intended to be a soft company launch, we look back with measured delight but also a massive portion of gratitude. Of course there’s a long road ahead but as we find our baby footing in the bridal & occasion fashion world. We reflect on the support shown by various media outlets who took interest in our business and products along with a whole host of bloggers who felt our products worthy of profiling and promoting.
Kind articles from @rsvplive and @evokedotie followed. Thanks again guys and girls at these two stellar publications! It’s always great to have something tangible to bring home and show the mammies! More importantly (maybe), this allowed us to connect with brides and bridesmaids to-be amongst the readerships of both publications.
Amongst the highlights of the year so far was seeing our exclusive Camilla bridal robe being worn at celebrity wedding of the year by the most stunning bride Rosie Connolly. Rosie was nothing but supportive and never asked for a thing in return as she placed our product in the national spotlight. Don’t you love when people turn out as nice as they seem!
Blogger Community, Faith is Restored!
So to the point of this blog. I’m conscious the blogger-sphere has been muddied in recent times with suggestions of disingenuous promotions. Ironically, we couldn’t help but be “influenced” by such coverage. It takes all sorts to make up all sectors of society and maybe the blogger community is no different. In considering the blogger community as we have encountered it, I can’t help but be reminded of the old unfortunately expression, “people want to see you doing well, just not better than them”. Sometimes you have to stand back and applaud someone who creates something worth recognising from nothing. For our two pence worth of meandering thoughts on the matter, we found that the Irish fashion/beauty blogger community incredibly sincere in their promotions and more than happy to profile and promote our wears based on the product’s merit without any personal gain.
In addition to Rosie, especially good to us in sporting and profiling our accessories were (in no particular order) @marissacarter @mrsmakeup_ie @jodiewood_ (currently glowing) @hollycarpenter @rosanna_davison @domiquenugent89 @charleneflanaganmakeup @sandragillenmakeup @niamhcullenx @aideenkate @thebeauttruth (Sinéad), @justjordan @roisindolan_style . Last but not at all least, our sounding board and friend @aimeeconnolly.
So I say to these ladies, a big big thank you. Whether it was by intent or not, as you went about your daily social media undertakings you took the time to give a small Irish brand a big leg up. Have a great weekend ambassadors of glam, we look forward to following your adventures and insights!